Influence of Advertising on Consumer Buying Behavior for Conspicuous Products

  • Dr. Muhammad Memon
  • Mashooq Ali Khowaja
  • Rajkumar
  • Rameez Haider Solangi
Keywords: Advertisement, Conspicuous Products, Advertisement Linking, Advertisement Attitude, Consumer Buying Behaviour

Abstract

This research articulates the influence of advertising on consumer buying behavior for conspicuous products. Aim of conducting this study was to analyze the impact of advertising liking and advertising attitude on consumer buying behavior, mainly to investigate that either the advertisements are effective to convince the people to spend money on conspicuous products or to influence their buying behavior. Findings of this research will be beneficial to overcome the problem of advertisers focusing more on advertisements contents and effectiveness of advertisements. In order to investigate this, data was collected by showing different advertisements to the responders and it was asked for to fill up the questionnaire. According to our findings, there is a significant and positive influence of advertising on consumer buying behavior for conspicuous products. Which means that it contributes much in influencing consumer buying behavior through both national product advertisements and international products advertisements.

Published
2019-10-21
Section
Articles