Sattar, S. , Zahra, S.M. and Chema, M.N. 2026. IMPACT OF DIGITAL MARKETING ON SPORTS DEVELOPMENT AT UNIVERSITY LEVEL IN PAKISTAN. The Shield - Research Journal of Physical Education & Sports Science. 20, (Mar. 2026), 18–36. DOI:https://doi.org/10.57038/theshield.v20i.6550.