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Purpose: Recruitment is an essential tool to hire candidates in organizations. The mediums for recruitment have been drastically changed over the past years. It started with the word of mouth and now is just a click away due to advancement in technology and internet. With an increase in use of online platforms, electronic recruitment helps to attract and hire the best candidates to obtain people-based competitive advantage. Design/Method: This study has adapted quantitative research approach to identify influence of attractiveness, job fit, time, and cost on E-recruitment. Primary data has been collected adopted and sample size obtained from 200 employees directly in questionnaire form service sector of Hyderabad. Findings: The findings reveal that large and desirable pool of candidates as well as placing right candidates to right job have direct relationship with Electronic recruitment. The time and cost of recruitment has inverse relationship with the e-recruitment performed as perceived by employees in the selected service sector organizations of Hyderabad.