Sports Promotion of Pakistan International Airlines Corporation Limited: Example of Corporate Social Responsibility and Beyond

Authors

  • Khalid Abbasi Assistant Professor, Laar Campus at Badin, University of Sindh, Jamshoro.
  • Ashique Jhatial Professor, Department of Commerce, University of Sindh, Jamshoro.
  • Sameena Khokhar Assistant Professor, Institute of English Language & Literature, University of Sindh Jamshoro.

DOI:

https://doi.org/10.57038/theshield.v14i0.746

Abstract

This study aimed to investigate sports promotion of Pakistan International Air-lines Corporation Limited (PIACL) throughout the history in the country. Study has performed content analysis of secondary data published through annual re-ports, websites and key documents of the corporation. Study found out that PIACL has supported a large number of sportsmen and invested generously to promote different sports especially squash, hockey and cricket at local, national and international levels. Many sports icons once played on the panel of PIACL at different occasions which has set an example for many organizations. Study concludes that there is urgent need of public-private partnership support and pro-mote sports to develop national talent particularly in youth.

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Published

2020-04-16

How to Cite

Khalid Abbasi, Ashique Jhatial, & Sameena Khokhar. (2020). Sports Promotion of Pakistan International Airlines Corporation Limited: Example of Corporate Social Responsibility and Beyond. The Shield - Research Journal of Physical Education &Amp; Sports Science, 14. https://doi.org/10.57038/theshield.v14i0.746

Issue

Vol. 14 (2019): The Shield

Section

Articles

License

The The Shield - Research Journal of Physical Education & Sports Sciences operates under an Open Access model that prioritizes broad dissemination while respecting author rights. Authors retain the full copyright to their work but grant the journal the right of first publication under the terms of the Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). This license permits sharing, adaptation, and redistribution of the work (e.g., translating a study into local languages), provided proper attribution is always given to the original authors and the journal. Authors are strongly encouraged to distribute the Version of Record (final published article) publicly (e.g., on personal websites or institutional repositories) to foster scholarly exchange, with acknowledgment of its original publication here.