Main Article Content
This paper evaluates the newspaper content preference of the students enrolled in the classes BS Part-IV and MA Final (Pass),i.e. four year degree and two year masters after having a bachelor degree respectively, in the various subjects of the Faculty of Social Sciences, University of Sindh, Jamshoro, Pakistan. Moreover, this research effort narrowly focuses on the students' preference for newspaper content in the context of news story type, news topic, advertisement type and first choice out of the opt-page content of the newspapers they read. Then the students' content preferences, further, have been analyzed in the perspectives of their demographic variables i.e. gender, age, native language, and the field of study they were studying for.