Political Communication: An Epistemological Base of Political Campaigns

Abstract

Social structure is the function of personality. The advent of marketindustrial society has brought about fundamental changes in social cultural and economic context of pre-industrial societies. Traditional social collectivities rooted in pre-modern economic conditions and formed by regional, religious, ethnic, linguistic, craft, and other local customs could not sustain the blow delivered by sustained technological innovation; the division of labor, and mass migrations from rural to urban areas.