E-Learning System Acceptance Model: An Empirical Investigation

Abstract

This study empirically tested an e-learning system acceptance model. The proposed model consisted of 4 factors including personalization, perceived ease of use, perceived usefulness and e-Learning system acceptance. The data was collected from308 students who voluntarily participated in the study. Results of the study suggest that personalization was strong predictor of perceived usefulness and ease of use factors. Whereas, perceived ease of use and perceived usefulness significantly influenced intended behavior of learners towards e-Learning system acceptance