Evaluation of an Advertising Budget, a Game Theoretical Model

Abstract

This paper describes a two opponents non-zero sum game model for advising a group of cellular companies to economise their expenses uplift profits and increase market share. Various confines and assumptions form the basis of this model; let each company of the group provide similar facilities and essential of these being rigid demand both these groups must have identical cost and related price structure. This model is likely to lay down a basis for a more comprehensive modeling.