Violence against Women: Exploring the Effects of Pakistan Television Urdu Dramas Verbal Violence on the Rural and Urban Youth Behavior

Abstract

This study shows the effects of verbal violence against women shown in Pakistan Television (PTV) Urdu dramas on the rural and urban youth behavior. 532 students were selected for interview using stratified sampling techniques. The collected data has been analyzed statistically. T-test analysis indicates that the hypotheses HI and H2 are proven while H3 is not substantiated. The findings are discussed in the light of Cognitive theory of aggression and Cultivation theory. The findings of the studies reveal that violence shown in PTV Urdu drama influenced the knowledge, attitude and behavioral levels of both rural and urban youth.