Cultural Effects of Urdu Dramas of Geo and Hum TV on Women: A Case Study of Bahawalpur, Pakistan

Abstract

The study “Cultural Effects of Urdu dramas of Pakistani TV channels (HUM and GEO Entertainment) on women”(A case study of Bahawalpur) conducted to determine the effects of Urdu TV dramas on women of Bahawalpur as well as to dig out the factors for which women used the media in the area. The study also analyzed to find out the importance of television Urdu dramas in the promotion of Pakistani culture. The study also conducted to see that GEO and HUM TV dramas are close to our traditional and cultural values. The study reveals that the Hum TV Urdu dramas are close to our traditional and cultural values, while the geo TV Urdu dramas is not presenting Pakistani culture. The study also expose that the women of Bahawalpur adopted the styles of models shown by Urdu dramas of Geo and Hum TV. The outcome of the research also proved that that Geo TV and Hum Urdu dramas is improving the education of the women of Bahawalpur City due to the modeling styles and the promotion of modernization. The findings of the study also confirmed that the both TV’s Urdu dramas are best mediums for the cultural exchange in the society.