Modeling and Analysis of Search Interests for Viral Videos in YouTube: A Case Study

Abstract

A video that becomes popular by means of Internet sharing is called viral video. YouTube plays an important role for providing a platform to host and share videos. The search interest of users varies from time to time for such viral videos. The number of views approach to a peak level in short time span after the posting of videos and then continues to decline. In this paper, we have applied three different strategies 1) quadratic function, 2) exponential function, and 3) piecewise function to model the relative search interest for viral videos over time.