Credibility and Utility of Agricultural Information on Radio: Case Study of Taluka Qazi Ahmed, District Benazirabad - Sindh

Abstract

Ralignadio is one of the basic tools of disseminating information about different issues such as education, health and agriculture in rural areas of developing countries. The aim of this study was to evaluate the perception and credibility of radio among farmers. The most important thing was observed that how radio disseminate information regarding agriculture issues and problems among farmers. In this perspective radio is best source for spreading information about agricultural knowledge for solving the requirement and needs of the farmers. In this context the study was conducted in District Benazirabad Sindh, Pakistan about the radio credibility and evaluation for agricultural information among farmers. The 250 respondents were interviewed. For quantitative survey random sampling was used in this study.