Newspaper Readership Attitude of Students at the University of Sindh, Jamshoro, Pakistan

Abstract

This paper evaluates the newspaper readership attitudes of social science students, enrolled in graduate (BS Part-IV) and postgraduate (MA Final) programs at the University of Sindh, Pakistan. The paper covers newspapers published in three languages i.e. Sindhi, Urdu, and English. The paper is focused on the students’ preferences for a language and page. Proclivity for a particular newspaper and page preference propensities have been analyzed in terms of gender, age, mother tongue and students’ field of study.