The Media Credibility Perceptions of Sindh Journalists in Pakistan

Abstract

This paper presents data about how Sindh journalists in Pakistan regard to the credibility of news media. Specifically, it focuses upon the credibility comparison between print versus electronic media, and English-language versus Sindhi-language/Urdu-language media. For data collection a cross-sectional survey of the purposively sampled 576 working Sindh journalists was conducted across all the district level press clubs in Sindh province. In results, it was found that the typical Sindh journalist considers that print media have higher credibility than electronic media. Moreover, generally the journalists viewed that compared with English the credibility level of Sindhi/Urdu media are less. However, in the regard of multi-lingual media the findings indicated that the journalists working for English media organizations perceived that English media are more credible than Sindhi/Urdu media. In contrast, the journalists working for Urdu media deemed that English media have less credibility than Urdu media. Whereas, the journalists working in Sindhi media organizations thought other way; that is English, Sindhi and Urdu media have credibility at about the same level.