Abstract
The aim of this research paper is to analyze the impact of advertisement in the process of creating desires of children in Sindh. The survey methods were used to collect data from 624 respondents of three towns, Hyderabad, Sukkur and Nawabshah. The data was analyzed with the help of statistical package for social sciences (SPSS). The findings of study indicate that the priorities to recall TV commercials vary on gender basis in Cable and Non Cable Towns of the region. The traditional society does not permit female to choose or recall the TV commercials of the goods generally preferred by boys. The findings show that a vast majority of children in both Cable and Non Cable Towns influence on the customer behavior of their parents. The results partially approve the hypothesis of the study that the girls were more interested in advertised goods buy advertised product more than boys both in Cable and Non Cable Towns. The study confirmed the assertion of the Social Learning Theory presented by Bandura (1977) that the children learn from the advertisement appeals and then demands from their parents about the products.
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