Abstract
The paper traces out history and prevalence of black magic around the world and investigates its pervasiveness in Pakistan. The paper is geared toward examining the socio-cultural implications of the spells of black magic rampant in some localities of Pakistan and attempts to identify reasons why people resort to this practice with its apparent effects on people and societies. Findings suggest that this social machination is employed on account of revenge seeking attitude, weak belief in religion, lack of education and knowledge as well as the growing irresponsible attitude of media
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