Abstract
This research seeks to examine role of YouTube among university students as a multi-dimensional medium, which facilitates its users for multi-purposes. Researchers believe that if a student wants to learn something he/she would learn more easily with the assistance of medium called YouTube via Internet. In the world of globalization and technology, internet has gained monumental significance in acquisition of knowledge, information and entertainment. Study reveals that YouTube has received great popularity among its users irrespective of their gender, age, and race differences. Study also finds out that mostly youngsters access the YouTube for entertainment purposes only. However, research conducted on university's students depicts that educational application of this website is also one of the common factor for both the students and teachers. The age group of the respondents in the study was between 18 to 22 and accessible sampling was carried out to collect the data personally through questionnaire from 100 adults, from which 40 were females and rest were male students.
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