Correlation of Family Planning Advertisement with Socio-Economic Condition

Abstract

It is generally believed that Television (TV) has a deep influence on society, therefore in order to test the correlation between health Communication advertisements and socio-economic aspects of daily life; TV was the obvious choice for researchers. This paper focuses the family planning advertisement as they are believed of shaping attitudes towards specific behavior to ensure better socio-economic conditions-the prime variable of this social inquiry. The paper evaluates the respondents' exposure to particular media and assumes that it will have positive relation with the phenomenon discussed. To cover the widespread responses survey design is selected and sample is primarily drawn of 210 respondents to measure the level of exposure and test the perceptions in relation to family planning advertisements, of these 90 married male and female are later selected to provide data in determining this relation of exposure with socio-economic status. The exposure is analyzed using the univariate frequency technique and cross tabs are employed for the latent data to deduce conclusion.