IDENTIFICATION OF WORK LIFE BALANCE OF WOMEN ENTREPRENEURS: A CASE STUDY OF SINDH PROVINCE

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Aalia Aslam
Dr Imamudin Khoso
Dr Nizamudin Channa

Abstract

Traditionally, men are associated with entrepreneurship in society. However, with the increase in civilization, educational pursuits by women and business skills and talent shown by women a lot of women entrepreneurs have emerged including women entrepreneurship. The mainstream of the business functioned surrounded by the traditional areas of textile and apparel, education, food, beauty and health sectors. The main objective of this study was to examine the impact of work-life balance (WLB) on women entrepreneurs in Sindh (Mirpurkhas, Hyderabad, Sanghar). To achieve this objective information was being collected through questionnaire from 500 entrepreneurial women in Sindh (Mirpurkhas, Hyderabad, and Sanghar). The data gathered was analyzed using the SPSS and E-views software’s. The five Likert points 46 statements consisted of six areas. Overall WLB of women entrepreneurs was generally below average. Role overload and Dependent care issues are major challenges faced by these women entrepreneurs. Time management, effective human resource management, and a strong support network can help women entrepreneurs improve on their WLB rating. This research study will be of great use to women entrepreneurs in era of, Beautician, Boutiques Owners a, Hand embroidery, Applic Work ,Bangle worker, School section head  and human resources practitioners, to understand and help to address the WLB issues confronting Sindh entrepreneurial women.

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