DESCRIPTIVE MODEL BASED STUDIES ON TQM PRACTICES & PERFORMANCE MANAGEMENT PRACTICES IN BUSINESS MODELS: A STUDY OF TURKISH SME’S

Abstract

This research is about Total quality management practices and performance management practices conducted in Turkish SME’s. TQM practices are frequently used in the short-term models for enhancing the marketing of the business models Performance measurement framework is very helpful and evaluate and structure effective working policies by which individual performance of a business firm is improved. The research is descriptive in nature. Research is primary based conducted via questionnaires through Survey from top and middle managers who are handling the business model in Turkish SME’s. Data was presented by Ms. Excel software and presented by bar charts