Abstract
In recent years, Xiaomi phones have been a major player in the Pakistani smartphone market due to their innovative technology, suitable hardware, and affordable prices. Still, in light of the intense market conflict, Xiaomi has to keep going in its endeavors to uphold the efficacy of its marketing strategy. This study focuses on the selection of Xiaomi Company as the research subject to comprehensively investigate its marketing strategy and its effectiveness within the Pakistani market. To begin with, PEST analysis is used to assess the external factors that impact their operations and make decisions to lower lowering the risk involved. In addition, Five Forces method might be useful for the executives of Xiaomi in analyzing the market
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