Main Article Content
The main object of this research is used to discover the impact of service quality (SERQ) & information quality (IQ) towards the acceptance of Information system: case study of universities of Jamshoro. In this study we used two most famous theories/models i-e Delone & McLean Model (D&M 2002-2003) and Technology Acceptance Model (TAM). In Current study a quantitative methodology has been used to examine the correlational routes. Cross-sectional survey method was used, & data was collected within universities of Jamshoro i-e (SU), (LUMHS) & (MUET). 350 questionnaires were distributed to above three mentioned universities. The higher variance clarified through the independent variable towards dependent variables (R2=55% in BI and R2= 46% in PU. The higher significant route was between PU towards BI (β= 0.56) followed by service quality (SQ) towards PEOU (β= 0.51). Hypothetical relationships were examined through using of structural equation modeling (SEM) depend on analysis of moment structures (AMOS).