Abstract
After the implementation of TQM concepts in Education, the status of students has changed. Now the students are considered consumers of education. This proposition about student consumerism is much debated. The concept of consumerism leads to the analysis of many important issues about product and consumer satisfaction. However, less is discussed about the impact of consumerism on students. This paper attempts to critically analyze the issue from the perspective of its impact on students. This paper attempts to analyze the important concept of student consumerism by discussing its impact on students in higher education. The main objective of the study is to find out how the concepts of student consumerism influence the students as they are considered the main element of education system.
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