Reading Habits of University Students in Sindh
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Keywords

Comparative Analysis, Emergence of Electronic media, Newspapers, Social awareness, Information

Abstract

The main objective of this study is to examine the reading habits in students of University in Sindh. For this purpose two public sector universities, University of Sindh and University of Karachi were selected, during the year 2012. The comparative analysis of both universities showed that all daily newspapers are being read by the students regularly. The most popular seem Urdu newspapers in Karachi University and Sindhi newspapers in the University of Sindh, Jamshoro are being read by the students. It is also calculated that 36% peoples read newspapers for getting information and current update, while 29.4% were interested in education for the entertainment ratio was reported 29.39% and 57.29% respondents were interested in politics news.

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