Perception of University Students About Horoscopes in Sindh Province, Pakistan

Abstract

Horoscopes are considered as one of the important content items in the mass media. Many people perceive and believe that these Zodiac signs have an impact on their lives. That is why they check these signs on different media regularly. The purpose of this study was to determine the perception of Sindh University students about horoscope. A cross-sectional survey was conducted from 100 students of Sindh University through a close-ended questionnaire. The results concluded that girls are more interested in horoscope than boys. The sources for horoscope prediction were mainly newspapers among the Sindh University students. The students reported that they read horoscope daily to skip the pressure and try to satisfy their minds. This research is limited to the University of Sindh students. In the future, the researchers should conduct a large-scale study with a more significant population to determine the perception of the public about horoscopes.