Abstract
Media in its various forms has become a significant part of everyday social life. It influences both how we see ourselves and the world around us to some extent. At different screens of media, images of men and women are presented in different ways and with different characteristics. Studies have been conducted at large regarding representation of gender in movies and television drama serials. This paper was meant to be an addition to this vast canvas of research through analysis of gender representation in the comedy dramas of Pakistan. According to West and Zimmerman’s theory of ‘doing gender’, gender is performed by the people in their everyday actions and interactions. Keeping in view the concept of doing gender this study analyzed roles of males and females and tried to find out how different characters maintain their gender identities in comedy dramas. Results suggested that the characters were, at many places, observed to be acting contrary to the roles associated to their genders by the society. They did or performed gender to maintain their identities.
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