Usability Evaluation of E-Commerce Mobile Application

  • Muhammad Abdul Hafeez
  • Muhammad Saad Saeed
  • Sarah Chaudhry
  • Fakhra Batool
Keywords: E-Commerce, Usability Testing, Coronavirus, User Experience, User Interface, System Usability Scale

Abstract

Mobile is not only reducing the distance between the people; it is also providing easiness for people to buy items remotely in just one click. In today’s global village, different companies like Ali Express, eBay, Amazon, Daraz, Olx, Goto, and others have provided electronic commerce (e-commerce) platforms by offering facilities of mobile applications for users. During the current coronavirus (COVID-19) pandemic, the e-commerce landscape is changing rapidly, and on top of health concerns, brands across the globe are concerned about how COVID-19 will impact e-commerce. Most of the people all around the world using these e-commerce applications for grocery, daily usage products, or for clothing. Providing a better User Experience (UX) to the users, the user interface (UI) of e-commerce applications should be simple and easy to use for attracting users. But there are usability issues that developers cannot comprehend because these issues can only be identified with the help of users interacting with the UI.  Therefore, to evaluate the usability and to find out the user’s satisfaction System Usability Scale (SUS) is conducted on popular e-commerce mobile applications, including Ali Express, Daraz, and Goto. Sixty-Eight participants evaluated the interface from Pakistan. The results illustrated 71%, 69%, and 55% user satisfaction for Ali Express, Daraz, and Goto, respectively. Moreover, five usability experts evaluated the Goto interface to identify the existing issues in the UI. The results revealed a path for designers to develop an efficient UI interface for e-commerce applications.

Published
2021-04-05
How to Cite
Abdul Hafeez, M., Saeed , M. S., Chaudhry, S., & Batool, F. (2021). Usability Evaluation of E-Commerce Mobile Application. University of Sindh Journal of Information and Communication Technology , 5(1), 8-16. Retrieved from https://sujo.usindh.edu.pk/index.php/USJICT/article/view/2432