Usability Evaluation of Freelancing websites A case of Fiverr using SUS

Abstract

Fiverr.com is one of the biggest freelancing websites in the world. It provides a platform to clients and freelancers. In Fiverr, buyers pay in advance for the “gigs” created by sellers. A “gig” on Fiverr shows a specific service or set of skills of any type of freelance service, ranging from copywriting to social media marketing, to web design. This website is used by all types of users. Many people face problems regarding its interface. For many novice and intermediate users, this website is complicated. In this study, SUS is used to measure the usability of the Fiverr.com website. The main focus of this paper will stay on the SUS survey done on Google forms after performing some tasks. Results from the Google forms survey will be used to get the usability of this website either people are satisfied with the website or not. Usability evaluation of Fiverr is conducted by evaluating it with many parameters like efficiency, effectiveness, and the satisfaction of users. Another objective of this research is to improve the interface of this website. A system usability scale (SUS) is a quick and effective approach to evaluate the usability of a product. It is a low-expense usability scale that can be employed for the assessment of interactive systems. The SUS questionnaire is widely used to measure the usability of e-commerce websites. In this study, novice, intermediate and expert users, a total of 30 participant’s feedback was combined to improve its design. Results from Google forms show a 63.3 mean SUS value. It shows that the Fiverr.com website has minor issues that need to be resolved. If these problems are resolved it will help new clients and sellers in the future.