Characteristics and Future of Mobile News Alerts in Pakistan
This paper highlights the characteristics of mobile phone news alerts due to which they are preferred to be received and consumed. For data collection a cross-sectional survey was conducted having administered a pre-structured close-ended questionnaire. The sample was determined with having followed the systematic sampling with a random start technique. And the location of the survey was an urban of District Hyderabad. Thus, the study came up with the findings regarding the perceptions of mobile phone holders about the importance, convenience, and replace-ability of the news alerts.